Big Tech Makes Bold Domain Moves
Guess who's stepping up their domain game? That's right, Salesforce, the tech giant we all know, has just thrown its hat into the gTLD ring. I mean, it's kind of a big deal when a heavyweight like this makes moves in the domain space.
So here's what went down: David Lawrence, the brainy software engineering architect over at Salesforce who also rubs elbows with ICANN’s board as an IETF liaison, let slip that they're eyeballing their very own dot-brand.That’s right, Salesforce wants to turn '.salesforce' into a thing. And why not? When you're that big and that influential, you go ahead and carve out your piece of the internet pie.
The Intricacies of gTLDs Explained
A gTLD? What's that again? For those scratching their heads—it stands for generic Top-Level Domain. It's internet real estate gold—and companies are mining for it hard. We're talking about those '.com', '.org', and '.net' extensions but personalized—like '.google' or '.bmw'. Now imagine having one with your brand on it—pretty snazzy, right?
Bagging a branded gTLD isn't just slapping your logo onto a URL—it's owning a slice of digital territory nobody else can touch.
The Benefits of Owning a Dot-Brand
- First important point - Exclusivity in branding and marketing
- Second key insight - Enhanced security features due to direct control
- Third takeaway - Complete customization for customer engagement and service channels
This isn’t just some status symbol (okay maybe it is a little), but it goes beyond vanity. It’s tailor-making your customer experience and telling cybersquatters to take a hike—all at once.
Why Your Domain Strategy Should Care
We live in an online world where your domain isn't just an address; it’s part of your identity. So when giants like Salesforce make moves for more personalized spaces like .brand TLDs, it signals something for the rest of us too. Do you have skin in this game?
If you've got even one toe dipped into the domain pool—whether that’s as an investor or running your own show—you need to sit up and take note here. A .brand gTLD could transform how customers interact with businesses online—and if businesses start following Salesforce’s example en masse—that means a new norm is on the horizon.